Darbas anglų kalba. Ekoturizmas turizmo tendencijose. Introduction. Problem formulation. Methodology. Description of a new trend in modern tourism. Could ecotourism become new mass tourism? Ecotourism is not automatically sustainable - the nature shows that itself. Suggestions for ecotourism to be more sustainable. Assessment of advantages and disadvantages of ecotourism from a perspective of relevant stakeholders. Conclusion.